One
of the most powerful tools Nichepreneurs™ can use to build name recognition,
drive referrals, and raise one’s Expert Identity is networking.
Business
is largely built on relationships. Networking is nothing more than the art & science of cultivating
potentially profitable relationships.
This
has gotten easier as the definition of friendship has changed. Like everything else, networking now has an
online component. It’s called social
networking, and it may turn out to be one of the most powerful tools in the
Nichepreneur’s™ arsenal.
Just
this week, eBay announced the launch of its own social networking site. Other social networking sites include Ning, Facebook, and perhaps the most well known, MySpace.
The
key to reaching your target audience is to discover where they congregate
online and establish an appropriate presence there. This will vary by market segment -- the
older, more educated crowds on Vox, for example, are very different from the
MySpace set. Research is essential, but
may be well worth your time.
Listen to "Seven Secrets to Succeeding in a Business Niche."
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