In Riches in Niches, you
read how Deidre Wachbrit did exactly that when she needed to do estate planning
for her minor children.
Jane Silber had a similar problem -- her daughter needed a place to get in shape, but there were no health clubs that allowed children to work out. She overcame the challenge -- and started a profitable business.
As you can see in the
remainder of the article, kid-focused niches are hot! People spend more time, energy, and resources
on their children than ever before. Consider if thereâs a youth centric element to your career, whether itâs
financial planning for children or using your management and planning skills to
create the ultimate kid friendly vacation packages.
On the other end of the spectrum, seniors are big business as well. Realtor Magazine has recently identified seniors as one of the largest niche groups buying homes.
You might be able to
duplicate their success! Consider the
age of your target audience. Sometimes
thereâs gold to be found at the far ends of the spectrum: go older and younger,
until you discover the audience thatâs perfect for you.
I have been a niche commerce entrepreneur for 12 years - my first venture being Hammocks.com followed up by strollers.com , barbecues.com, and over 15 others. I consult to would be internet entrepreneurs regularly and the message is always focus on a narrow niche service or product that you are passionate and perhaps knowledgeable about and your chances of success are going to be much higher. As an internet business broker many buyers look to my company for advice and with respect as we typically only represent website businesses with strong fundamentals that are within focus niches. I am excited to come across your new book and look forward to reading my copy and becoming the indisputable expert in my narrow niche as well!
David Fairley
CEO, Websiteproperties.com
Posted by: Website Business Broker | May 02, 2008 at 07:35 PM