It’s not easy being green…
That’s what Kermit, the
lovable Muppet frog, would have us believe. However, I think that might not be true. In fact, as environmental concerns become more and more mainstream,
offering green products and services has become a lucrative niche for many
entrepreneurs.
Let’s follow the concept a
little further, and practice using our "Niche vision". What role could you, as an individual
Nichepreneur™, have in improving the planet’s health? Could you offer a green alternative to your
competitor’s products and services? Some
dry cleaners have created incredibly successful businesses centering on that
concept, by opting to use and publicize the fact they use only organic,
environmentally friendly chemicals.
Other
Nichepreneurs™ have capitalized on the green trend by advising others how to
become more environmentally friendly. There is a green angle to everything, from fashion and beauty to restaurants.
Consider what opportunities exist for you!
Susan Friedmann, CSP
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