Understanding demographic
data is the key to targeting the best niche for your products and
services. As this recent article in DM
News illustrates a sociological trend can have a real, powerful impact on the business
world.
The question then becomes,
where do you find demographic data? Identifying trends can come about by reading the paper -- this article
in the NY Times is a fascinating look at how seniors are exploring franchising
as a way to jumpstart second careers -- or by searching online.
The US Census Bureau has a
great searchable site to help you find
all kinds of demograhic information. Other countries have similar resources, although they’re not all online. If you haven’t yet decided on a niche, or
aren’t sure where you’d like to locate, this information can prove to be an
invaluable guide.
Happy researching!
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