As I write this, I’ve just finished teaching module 1 in my six-part teleseminar series, “Exhibiting Secrets.” There’s nothing like meeting with a group of exhibitors -- some totally new to the field, some ‘old pros’ who know their way around the show floor -- to make me realize how crucial planning is to ensuring a successful tradeshow experience.
One of the questions that came up during the seminar was “How do I know what show’s right for my company?” I know that if they’re asking this question during the teleseminar, it’s a question that’s on the minds of my readership, so let’s look at that very topic this week.
The cut and dried answer is that you want to exhibit at those shows that attract a large number of attendees from your target audience. How do you find what those shows are?
Here are the top three places you can look:
- Tradeshow Websites: Online directories such as those on TSNN.com are the ideal place to find a comprehensive guide to shows that might appeal to your target audience
- Your customers: Ask your clients where they go and what shows they attend. This can be your best indicator of where your target audience is.
- Your competitor’s websites: More than a few companies list the tradeshows they’ll be attending on their websites. Give them a glance to see where they think the target audience is -- and then decide if you need to be there too!
Remember: research is not a last-minute task. Keep your eyes and ears open year round! That way you’ll be sure to have the most current information and be prepared to make the best decisions for you and your company!
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