How much do you know about your products and services? Ask your booth staffers, and you’d probably get a very confident response. After all, they work with these products every single day. There’s not a feature they don’t know, nor a design element they can’t describe in their sleep.
Put them to the test. Try hitting them with these questions:
- Are your products produced in an environmentally sensitive fashion?
- Where are your products produced?
- What type of conditions do the workers encounter?
- Is this product made using renewable resources?
- What safeguards does your company have in place to ensure no child labor is used or sweatshop conditions exist?
Increasingly, these are the type of questions that consumers are asking retailers -- which means, in turn, that these are the types of questions you’re going to be asked. The trend is slowly but surely working its way into every show. No matter what industry you’re in, you need to be prepared.
Some exhibitors provide flyers or literature speaking directly to these concerns, while others prepare a list of talking points for their booth staffers to use. No matter what strategy you decide on, it is imperative to have all of your team on board and informed.
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